Introduction:
All-Terrain Vehicles (ATVs) have evolved beyond mere off-road toys in North America, and have become essential tools for hunting, agriculture, recreation and rescue operations. Since the pandemic era began, outdoor and power sports activities have seen exponential growth – fueling demand for reliable yet versatile ATVs; according to 2024 estimates the ATV market in North America alone had reached over $5.5 billion with sustained annual growth projected over that time frame.
From sport riders in Utah to utility ranchers in Alberta, ATV sales continue to flourish across North America. A competitive marketplace exists where leading ATV manufacturers continue to make advancements while an influx of Chinese aftermarket suppliers offer affordable solutions with great performance potential.
ATV Sales Data & Market Trends (2022–2024)
According to data from the Canadian Off-Highway Vehicle Distributors Council (COHV) and US-based powersports associations, ATV registrations have continued to rise steadily:
- 2022: 781,500 units
- 2023: 834,000 units
- 2024 (est.): 890,000 units
This growth is fueled by:
- An increase in recreational ATV use (trail riding, sport quads)
- Expanding utility applications in farming and forestry
- Government grants for rural emergency services
Brands like Polaris and Can-Am continue to dominate, but CFMOTO, a Chinese-origin brand, has reported a 22% growth in North America from 2022 to 2024. Meanwhile, aftermarket demand has also surged—especially for affordable parts from Chinese ATV parts manufacturers.
Top 5 Best-Selling ATV Brands in the US & Canada
| Rank | Brand | 2023 Sales | 2024 Sales (Est.) | 2025 Sales (Forecast) | Country of Origin |
|---|---|---|---|---|---|
| 1 | Polaris | 295,000 | 310,000 | 325,000 | USA |
| 2 | Can-Am | 210,000 | 220,000 | 232,000 | Canada |
| 3 | Honda | 138,000 | 145,000 | 152,000 | Japan (USA Prod.) |
| 4 | Yamaha | 105,000 | 110,000 | 115,000 | Japan |
| 5 | CFMOTO | 53,000 | 65,000 | 80,000 | China |
Top-Selling ATV Models in the US & Canada (2023–2025)
| Model | Brand | Category | 2023 Sales | 2024 Sales (Est.) | 2025 Forecast |
|---|---|---|---|---|---|
| Sportsman 570 | Polaris | Utility / Trail | 140,000 | 150,000 | 158,000 |
| Outlander XT-P | Can-Am | Performance / Trail | 85,000 | 90,000 | 96,000 |
| FourTrax Rancher | Honda | Utility | 75,000 | 80,000 | 85,000 |
| Grizzly 700 | Yamaha | Trail | 58,000 | 60,000 | 63,000 |
| CForce Series (600–1000) | CFMOTO | Utility / Rec | 53,000 | 65,000 | 80,000 |
1. Polaris Industries
Country: USA
Key Models: Sportsman 570, Sportsman XP 1000, Scrambler 850
Why It’s a Leader: Dominant dealer network, powerful performance, customizable models.
2. Can-Am (BRP)
Country: Canada
Key Models: Outlander, Renegade, Defender
Strengths: Superior suspension tech, aggressive styling, wide range of accessories.
3. Honda
Country: Japan (North American production in South Carolina, USA)
Key Models: FourTrax Rancher, Foreman Rubicon
Why It Stands Out: Legendary reliability, ease of maintenance, strong resale value.
4. Yamaha
Country: Japan
Key Models: Grizzly 700, Kodiak 450, Raptor 700
Highlights: Balanced power, comfort, and trail capabilities.
5. CFMOTO
Country: China
Key Models: CForce 600, CForce 1000, ZForce 950 Sport
Why It Matters: Best-value alternative in mid-to-large displacement ATVs; growing ATV manufacturer presence with expanding dealer networks in North America.
Top Models to Watch in 2025
- Polaris Sportsman XP 1000 – Leading in torque and work utility
- Can-Am Outlander XT-P – Perfect for aggressive trail riding
- Honda Foreman Rubicon 4×4 DCT EPS – Blend of reliability and tech
- CFMOTO CForce 1000 Overland – Excellent value for adventure touring
The Rise of Chinese ATV Brands and Parts
While North American manufacturers dominate in brand equity, Chinese ATV manufacturers are rapidly closing the gap. Brands such as CFMOTO and Tao Motor are growing fast in both recreational and utility segments. These brands offer affordability, reliability, and increasingly competitive technology.
Parallel to vehicle sales, the demand for Chinese ATV quad parts is booming—especially in atv aftermarket parts like suspension kits, axles, braking systems, and plastic body components. These are often compatible with popular models from Polaris, Can-Am, and Honda, making them essential in the atv parts wholesale supply chain.
Spotlight on JALYN: Trusted Supplier of ATV Parts Wholesale
JALYN Motorcycle (Ningbo JALYN International) is one of the leading motorcycle and ATV parts wholesale exporters from China. With over 20 years of experience, the company supplies parts compatible with:
- Polaris, Can-Am, Honda, CFMOTO etc.
- UTVs and off-road dirt bikes
The Future of ATV in North America
The North American ATV market continues to diversify and expand. As riders demand performance, durability, and value, brands from both the US and China are stepping up. While Polaris and Can-Am lead in legacy, CFMOTO and other Chinese ATV manufacturers are now recognized as high-value challengers.
At the heart of this growth is the atv aftermarket parts economy—and trusted suppliers like JALYN Motorcycle make it possible to keep vehicles running strong, long after the factory warranty expires
Data Source: MotorcyclesData Polaris